Symbolism and Logos

Symbolism is the use of objects or scenery in art to express ideas and themes. It began in the late Nineteenth century with French, Russian, and Belgian origins. Symbolism in art usually takes place as an emotion or a concept rather than an object itself. A logo on the other hand is a symbol that a company or a industry uses to promotes their products. Logos typically contain a hidden figure or object which help promote a deeper meaning to it.

The FedEx logo which contains a hidden arrow between the "E" and the "X"

The similarities between these two are that they both try to project an idea through a hidden message. Both try to achieve by using objects have a bigger meaning, but do not necessarily tell the viewer right away. 

The Spartan Golf Club logo is a silhouette of golfer swinging a club. If you look closer, the golfer and the swinging effect create a picture of a spartan helmet and his face.